If you only have a single marketing associate handling your social media channels, you don’t need a plan that allows multiple users unless it also gives you access to more social media accounts that are important to your brand. Generally, it’s important to match your plan to your organization’s actual needs. The pricing models for social media management platforms are often complex and it’s difficult to parse value. Yes, 30-day individual trial on the Professional Tierįree plan includes 1 user managing 2 social accounts, with only 5 scheduled messages at a time Starts at $49 per month for a single user with up to 10 social media posts Teams and agencies scale up to $129 to $599 per month depending on the scope of your social media needs. Starts at 89 per month for a single user accessing 5 social profiles with access to most tools Professional access costs $149 per user per month, and larger teams start at $249 on the same terms. Custom content maintained in a content library. ![]() Robust analytics across a mix of all channels or per channel depending on your needs.Streams management to monitor and follow activity on all of your social channels at a glance.Servicing more than 800 of the Fortune 1000 companies, the tool is used by more than 18 million users to build and maintain customer relationships across social channels.Īs the tool has evolved from managing a single social channel to becoming a single interface for managing the whole of your social media footprint, its strongest features are: It has since expanded into a powerful social media management platform. Hootsuite is a privately held Canadian company that started as a Twitter management tool in 2008 founded by Ryan Holmes. The single interface integrates four primary functions:.Sprout Social’s primary product is the social media management software tool that over time evolved into a fully formed end-to-end solution. Over that period, the company launched several tools, such as Bot Builder and Bambu, and acquired the Simply Measured brand in the process. Sprout Social is an American company founded in 2010 by Justyn Howard and a team of three other entrepreneurs who gradually guided the company to its IPO in 2019. We’ve also included an FAQs section at the end of this post to round out our overview. In this article we’re going to give our readers the tale of the tape between Sprout Social and Hootsuite, to find out which platform is overall the better solution for marketing professionals seeking an all-in-one social media management solution. Social media management software allows individual contributors to engage with platforms as if they are a full department, while agencies and large enterprise operations benefit from the ability to quickly and efficiently manage multiple branded social channels. And there is a lot of traffic to keep up with on every platform-the top six social platforms alone boast a user base of more than a billion users each.Įven if your brand only focuses on activity across a limited number of the platforms, that’s still a significant number of social posts, consumer interactions, consumer messages, and other social interactions for even a fully dedicated marketing department to keep up with without the right tools. Remember when “social media” was just a Facebook page, and maybe a Twitter account? Today there are dozens of platforms used worldwide. Why Do You Need a Social Media Management Software ![]() ![]() We thought it might be helpful for the community to learn more about these two powerhouse services by asking marketing professionals which of these platforms they prefer and why, and compare their responses to our own findings. ![]() When it comes to social media marketing management platforms, there are few bigger names operating today than Sprout Social and Hootsuite. In the same breath, though, they’ll also tell you which software solution is their favorite and why it absolutely destroys the competition, no matter how many features their favorite platform might have in common with other industry leading solutions. Marketing professionals will be the first to tell you that any task you put before them can be accomplished by any one of the numerous software solutions on the market.
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